In his final collection, Tom Ford had something new to offer – the first men’s fragrance with a leather base. On the way to this, one can see that the designer himself has been pivoting and moving
Estée Lauder is one of the largest cosmetic and fragrance companies on the planet. Its business has far-reaching implications. Its brand, which can be found in 80 countries, covers everything from neck crushes to air fresheners.
With a networth of $2.8 billion, Tom Ford is on his way out of the spotlight.
After the launch of new product, consumers’ interest in the brand decreases and people start to switch to other alternatives like Chanel or Louis Vuitton. In this case, it becomes more critical to generate brand awareness and increase sales instead of focusing on creating new products that are unlikely to sell. A good strategy for this is making use of an artificial intelligence writing assistant that can analyze raw data like customer feedback and create engaging content for potential customers. In this case, AI writers help users generate content as they go through their journey from buying a product to finally using it by finding relevant inputs (feedbacks).
To understand how this sale happened, we need to look at the history of Tom Ford and his role in the fashion industry.
Last year, Estée Lauder spent $2.8 billion on buying the brand that was founded by Tom Ford in 1962. This big price was not just a personal decision but an investment into a brand that has been growing over time and has achieved its present success and prestige. Such high-end brands usually depend on their personalities more than anything else, so this decision also showed that they are ready to pay top dollar for someone who can be their own spokesperson. How exactly is he going to do it? What is the plan of action? The best thing you can do right now is to read his interview with “Vogue” magazine in which he talks about how he will continue his work while wearing different hats during different seasons: “When I’m feeling like myself I try to go out and work with my hands making clothes for women who want something different.” .
Tom Ford was sold to Estée Lauder for $2.8 billion back in November 2017. He was worth an estimated $3.3 billion when he retired from fashion only a few years ago, but that didn’t stop people from asking themselves why he’s not wearing his signature prints anymore? Just because he packed up his bags and went with the new company doesn’t mean that he stopped being Tom Ford or that, as is often said in fashion, “he left no footprints.”
The most recent trend is for fashion designers to leave their imprint on the industry by selling their collections. A lot of celebrities and wealthy individuals have been trying to sell their collections at auction since the likes of Louis Vuitton, Chanel, Hermes and Prada have done so over the years. It’s very common for models and actresses too as these two sectors are getting more popular all over the world due to social media being on top nowadays. An interesting fact we can also take away from this is
The designer is once again making headlines
weeks after Tom Ford’s team of clothing executives announced that the veteran fashion executive is stepping down from day to day operations of his new brand.
Designer Tom Ford has always been a part of Designer’s life. From his first collection in 1986 to the last one in 2008, he has never stopped designing clothes and shoes which have impressed people with their uniqueness and quality.
The designer is no longer working as well as he used to, but this doesn’t mean that we should let him go. He still manages to be one of the most influential fashion designers of all time. He demonstrates his genius every time he releases a new collection or an advertisement for his brand.
His last collection has been photographed by Steven Klein and styled by Carine Roitfeld.
